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Pay per click management UK There are occasions when search engine optimisation alone is simply not going to work. Take for example a new music site. What would be the search term you would use to find a jazz musician? And who do you think you would have to compete with to achieve this for a minor artist? The answer may lie in having the SEO in place but to engage in a PPC campaign with Google and/or Yahoo! Another worrying factor is that of late it has been suggested by the SEO community that Google and Yahoo! actively restrict inbound links to websites that are freshly launched. it is called the 'sandbox'. While neither company has confirmed they practice this, you can easily check the inbound linking results against MSN as a gauge. It has also been suggested that until you enter into a a PPC campaign, the 'sandbox' will remain in place. This is indeed bad news for new site launches, so maybe a PPC campaign is the only way of releasing the brakes applied by the two majors. PPC is basically an ongoing auction platform that dictates listings at the top of the results pages, where advertisers links are listed for specific keywords. On Yahoo!, the highest bidders appear in order of the bid price. Google uses a similar method but treats the ordering slightly differently, dependent on Click Value. |
